I build products and brands that scale
Jojo Maria George
Director of Design @ Kiwi | Ex. Gojek, Paytm, Headout
As a design leader, I drive product, brand, and experience end-to-end—creating cohesive systems, improving retention, and building high-performing teams. Partnering closely with product, engineering, and leadership, I align design with business goals to create scalable, high-impact experiences.
Portfolio
My Projects
Skills
What I Drive
Product & Strategy
Define product vision by identifying user needs, market gaps, and growth opportunities—driving product-market fit and long-term direction.
Product & Strategy
Define product vision by identifying user needs, market gaps, and growth opportunities—driving product-market fit and long-term direction.
Product & Experience
Lead end-to-end product design, turning complex problems into intuitive, scalable experiences that drive engagement and adoption.
Product & Experience
Lead end-to-end product design, turning complex problems into intuitive, scalable experiences that drive engagement and adoption.
Systems & Scale
Build and scale design systems across product and brand, enabling consistency, speed, and strong brand recall.
Systems & Scale
Creating design systems and components for marketing and product, thereby establishing strong brand recall and consistency.
Systems & Scale
Build and scale design systems across product and brand, enabling consistency, speed, and strong brand recall.
Teams & Leadership
Build and lead high-performing teams—hiring, mentoring, and setting quality standards across design.
Teams & Leadership
Build and lead high-performing teams—hiring, mentoring, and setting quality standards across design.
Execution & Delivery
Drive cross-functional execution by aligning design, product, and engineering to deliver high-impact outcomes efficiently.
Execution & Delivery
Drive cross-functional execution by aligning design, product, and engineering to deliver high-impact outcomes efficiently.
Brand & Creative Direction
Define brand and product direction, creating cohesive, scalable systems that connect user needs with business goals.
Brand & Creative Direction
Define brand and product direction, creating cohesive, scalable systems that connect user needs with business goals.
Resume
10+ Years of Experience
Experience
Director of Design
BLR
Kiwi - (Jan 2024 - Present)
Leading product, brand, and experience design at Kiwi, building a 0→1 fintech product. Driving user retention, scalable design systems, and design-led growth through close collaboration with product, engineering, and business.
Director of Design
BLR
Kiwi - (Jan 2024 - Present)
Leading product, brand, and experience design at Kiwi, building a 0→1 fintech product. Driving user retention, scalable design systems, and design-led growth through close collaboration with product, engineering, and business.
Head of Brand and CX Design
BLR
Headout - (Nov 2022 - Jul 2023)
Led brand and CX design at Headout, defining a unified design language across product and marketing. Improved conversion and retention by redesigning the end-to-end booking experience.
Head of Brand and CX Design
BLR
Headout - (Nov 2022 - Jul 2023)
Led brand and CX design at Headout, defining a unified design language across product and marketing. Improved conversion and retention by redesigning the end-to-end booking experience.
Design Manager
BLR/JKT
Gojek - (Oct 2017 - Nov 2022)
Led design for core product experiences at Gojek, serving a 170M+ user ecosystem. Improved discovery, retention, and usability through Home redesign, while building scalable design systems and leading a 20+ design team.
Design Manager
BLR/JKT
Gojek - (Oct 2017 - Nov 2022)
Led design for core product experiences at Gojek, serving a 170M+ user ecosystem. Improved discovery, retention, and usability through Home redesign, while building scalable design systems and leading a 20+ design team.
Product Designer
BLR/DEL
Paytm - (Apr 2017 - Oct 2017)
Designed and launched Paytm Gold (0→1), contributing to a new revenue stream within the Paytm ecosystem. Also contributed to home redesign and the evolution of the core design language, improving overall product experience
Product Designer
BLR/DEL
Paytm - (Apr 2017 - Oct 2017)
Designed and launched Paytm Gold (0→1), contributing to a new revenue stream within the Paytm ecosystem. Also contributed to home redesign and the evolution of the core design language, improving overall product experience
Creative Designer
BLR
Freecharge - (May 2016 - March 2017)
Built brand guidelines and contributed to core product experiences, helping establish a consistent visual language. Worked across key surfaces like the home experience, shaping early product and brand foundations.
Creative Designer
BLR
Freecharge - (May 2016 - March 2017)
Built brand guidelines and contributed to core product experiences, helping establish a consistent visual language. Worked across key surfaces like the home experience, shaping early product and brand foundations.
UI/UX Designer
DEL
SnapDeal - (Jul 2015 - May 2016)
Contributed to the product experience for a luxury fashion platform (Exclusively), focusing on creating a refined and engaging shopping experience aligned with premium user expectations.
UI/UX Designer
DEL
SnapDeal - (Jul 2015 - May 2016)
Contributed to the product experience for a luxury fashion platform (Exclusively), focusing on creating a refined and engaging shopping experience aligned with premium user expectations.
Freelance Designer
BLR
Freelancer - (Jul 2013 - Jul 2015)
Started my design journey as a freelance designer, working with lifestyle brands across branding, packaging, and textile design. Built a strong foundation in understanding user needs and translating them into effective design solutions.
Freelance Designer
BLR
Freelancer - (Jul 2013 - Jul 2015)
Started my design journey as a freelance designer, working with lifestyle brands across branding, packaging, and textile design. Built a strong foundation in understanding user needs and translating them into effective design solutions.
Education
Master of Design
9.2/10
IIT Guwahati
Completed my thesis on creating an online platform for Indian Cinema and designing a board game to educate about Indian Independence.
Master of Design
9.2/10
IIT Guwahati
Completed my thesis on creating an online platform for Indian Cinema and designing a board game to educate about Indian Independence.
Bachelor of technology in Mechanical Engineering
8.2/10
GEC Kozhikode
Completed my bachelor's by submitting my thesis on optimizing energy consumption for AVT food products in Ernakulam.
Bachelor of technology in Mechanical Engineering
8.2/10
GEC Kozhikode
Completed my bachelor's by submitting my thesis on optimizing energy consumption for AVT food products in Ernakulam.
Skills
Product Thinking
90%
Brand Building
90%
Product Design
95%
Creative Direction
80%
Design Language System
80%
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